Family-run hotel in South Tyrol: the story of Alpura

From a small guesthouse to the Alphotel Tyrol

1992 – The first sauna.
1995 – The guesthouse becomes a 3-star hotel with 45 rooms.
2005 – Suites, a spa and an adventure pool are added.
2006 – A new name: Alphotel Tyrol.

Print version of the Alphotel Tyrol facade photo with a soft edge — suitable for brochures and cover pages.

A warm welcome at the Alphotel Tyrol: guests are personally greeted at the wood-panelled reception desk — a moment that reflects the house's familial hospitality.

Attentive restaurant service at the Alphotel Tyrol: a waiter looks after guests in a cosy atmosphere, surrounded by warm wood and floral decor.

The festively furnished dining room of the Alphotel Tyrol, with warm wood tones and red carpet, invites special occasions.

Quiet moments in the Alphotel Tyrol's wellness area: two guests relax in the mosaic-adorned relaxation room — an image of restfulness lived out.

An active break at the Alphotel Tyrol: the hotel's own fitness room offered guests the chance to stay active even while on holiday.

The Alphotel Tyrol kitchen team at work: three chefs proudly present fresh bread and a carefully arranged dish.

The Alphotel Tyrol's historic sauna area impresses with its curved architecture and elaborate mosaic tiling — an early testament to the house's wellness tradition.

Summer poolside pleasure at the Alphotel Tyrol: bubbling whirlpool jets, a wooden sundeck and panoramic views of the surrounding mountains.

A culinary detail from the Alphotel Tyrol buffet: an abundant pyramid of prawns, lovingly garnished — evidence of the house's refined culinary tradition.

Carefree play at the Alphotel Tyrol: a group of children crowd happily onto the garden hammock — an image of childhood lived outdoors.

Childlike curiosity at the Alphotel Tyrol's pond: three children watch the ducks from the wooden bridge — an image of family time lived out in nature.

Another view of the historic Alphotel Tyrol dining room: warm wood tones, cosy alcove seating and an open passage to the adjoining room convey the house's grounded, familial atmosphere.

The traditional stube of the Alphotel Tyrol, warm in wood tones, with patterned curtains and a tiled stove — a room that speaks to the house's farming origins.

A look into the historic dining room of the Alphotel Tyrol: rustic wood-panelled ceiling, festively set tables and photographs of early ski pioneers speak to the house's long tradition.

Attentive service at the Alphotel Tyrol: a staff member in traditional dress pours wine for a couple of guests by candlelight during dinner.

Freshly prepared breakfast at the Alphotel Tyrol: the chef fries eggs directly at the buffet as a guest collects her breakfast.

A look into the traditional stube of the Alphotel Tyrol: warm wood, festive upholstered furniture and a historic tiled stove create an inviting atmosphere with direct terrace access.

Bird's-eye view of the Alphotel Tyrol in its historic farmstead setting: main building, barn and pond nestled between pastures and mountain forest — the origin of today's Alpura.

Much has changed since then.

But the connection to this place runs through the whole story.

Long before the first guests arrived, this land was farmed. Meadows, forests and mountains weren't a backdrop for a holiday. They were part of everyday life at the Gorgelehof.

With every generation, the house keeps evolving. But always guided by the same idea: that anything new should fit into nature – not the other way around. That the surrounding landscape is cared for and preserved. That growth is possible without losing your roots.

This mindset shows up in countless decisions.

In 2000, the house switches to an eco-friendly wood-chip heating system.
2011 brings its own photovoltaic system, 2012 a biomass plant for power and heat.

What grows, is made, or is produced nearby doesn't need to travel far.

In construction, natural, regional materials play a central role. Wood and natural stone bring a piece of the surroundings into the house.

And what applies to the building carries through to the table too: regional products, short supply routes.

Because for the Eisendle family, being rooted in nature has never just meant looking at it through a window.

It means building with it. Working with it. And using what the region itself provides.

Your sustainable hotel in South Tyrol

Family-run hotel in South Tyrol: the story of Alpura

A house begins to rethink family holidays.

Years before the name Alpura even exists, decisions are made that are still part of its character today.

And while the connection to nature runs through the whole story, something else grows alongside the house: experience with families.

What begins in 1980 as a small guesthouse develops, decade by decade, into a place for different generations.

2012 – The adventure playground is expanded. 2013 brings a redesigned kids' club, and year-round childcare is introduced.

But over the years, it's not just the offering that grows. So does the understanding of what a family holiday actually needs.

A family travels together. Its needs, though, aren't always the same.

A toddler needs something different from a school-age child. Parents want time together – but also moments to themselves. Grandparents want to holiday with their grandchildren while still following their own interests.

Out of exactly this, a thought takes shape over the years – one that still defines Alpura today:

Family time doesn't mean spending every minute together.

It means having the freedom to experience something together – and just as naturally, to go separate ways sometimes.

Children get to have their own adventures. Adults find rest and retreat. And later, everyone comes back together.

Not one or the other.

Both.

A holiday at your own pace

In 2018, a new idea arrives: privacy.

Right next to the Alphotel Tyrol, the Mons Silva Private Luxury Chalets are built.

With them comes a new way of experiencing this place: the freedom and privacy of a private chalet – paired with the service of a 5-star house.

A private sauna. A hot tub on the terrace. Breakfast in the chalet. And above all, the freedom to decide for yourself how these days should look.

Because Mons Silva grows an experience that will later matter for Alpura too: luxury doesn't mean having more planned for you. It means being able to decide more for yourself.

When to be alone. When to call on service. How much closeness you want – and how much retreat.

Privacy and service don't have to be a trade-off.

This idea will come to matter again, a few years later.

Luxury chalets & penthouse suites

The Alphotel Tyrol becomes Alpura.

Over the decades, the small guesthouse grows into a family hotel. With every expansion, every new idea, every generation, something is added.

But at some point, it's no longer just about developing what already exists.

It becomes a question: what would a house look like that brings all of this experience together?

The deep connection to this place. The understanding of what families with different needs require. And the freedom that, with Mons Silva, has taken on a new meaning.

The answer is Alpura.

In 2026, the Alphotel Tyrol becomes a new retreat for families. Not a break from what came before – but the next step in a story that has been growing here for generations.

And perhaps that's where the greatest freedom lies: not having to choose between family time and time for yourself.

Both are allowed to exist side by side.

What changes. And what stays.

261 years separate the first documented mention of the Gorgelehof from the opening of Alpura.

Much has changed over these years. The place has stayed – and with it, the roots from which something new has always grown.

And perhaps those 261 years tell you best what Alpura stands for.

The connection to nature wasn't invented for the new house. It goes back to the Gorgelehof, and it still shows today in the way the Eisendle family cares for this place.

The experience with families has grown over the decades too. Through the people who've holidayed here. Through their different needs. And through the understanding that shared time doesn't mean spending every minute together.

That's why, today, six words stand beneath the name Alpura:

Rooted in nature. Created for families.

2026 marks the beginning of Alpura.

Its story began long before.

Aerial view of Alpura in summer: hexagonal main building with pools on staggered rooftop terraces, set within dense pine forest. Chalets on the hillside in the background, playground and pond on the meadow in the foreground.

Private terrace of an Alpura suite with whirlpool and own sauna, panoramic views of the Ratschings mountains. The glass-fronted sauna borders the outdoor area, surrounded by lush greenery.

Is Alpura the former Alphotel Tyrol?

Yes. Alpura is the evolution of the Alphotel Tyrol, which has stood on the same site in Ratschings since 1980. The original guesthouse became a 4-star hotel in 2006, later a 4-star superior property. That property is now becoming the 5-star retreat Alpura.

How long has this place existed?

The land on which Alpura stands was first documented as the Gorgelehof in 1765. The first guesthouse was built in 1980, with 21 rooms.

Who runs Alpura?

The house is run by the Eisendle family, who have continuously developed it since its founding in 1980.

Why isn't it called Alphotel Tyrol anymore?

The new name isn't a sudden decision, but the result of a development that grew over several years.

Are the Mons Silva chalets part of Alpura too?

Yes. Mons Silva is part of the Alpura brand family and shares the same approach to nature, materials and quality – as its own, private way of staying within the Alpura world.